Paper Guest Cards
simply do not provide a meaningful response about the Guest experience,
because not everyone participates in filling-up the paper guest
cards. Web-based guest cards reach a broader and diverse audience,
quickly, because the majority of your Guests are on-line. The responses
are immediate, and they improve your relationship with the Guest
and give you the power to better mange the experience.
Each guest card gives you an opportunity – to build loyalty.
It is easier to retain an existing Guest than recruit a new one.
Start sending the guest cards. You will engage the Guest, and improve
the relationship. That is what it is all about.